Curriculum Vitae

Daniel L. Miller
6284 Buxton Drive
West Bloomfield, Michigan 48322
Contact Online


Eastview Holdings Inc. — Harper Woods, MI
Crest Ford, Crest Lincoln/Mercury, and Crest Volvo

Consultant: September 2007 - Present

    Crest Volvo, 23405 Hall Road, Macomb, MI 48042
    • Major Achievements:
      • Crest's F&I Department income is up 197% over same period last year
      • Crest’s used car sales are up 256% over same period last year
    • Oversee the total operation of Crest Volvo
    • Review/improve procedures and processes in each department to enhance volume and profits
    • Review the efficiency and proficiency of each employee
    • Review effectiveness of overall marketing process, implementing necessary changes
    • Emphasize growth of the Used Vehicle department
      • Train Used Vehicle Manager on nuances of auto auctions and dealing with wholesalers
      • Review and improve the process of appraising potential trade-ins Eliminate aged units and monitor inventory levels and "turn"

General Manager with Dealer Principal Authority: October 1994 - September 2007

    Superior Ford Inc. (a.k.a. Crest Ford Inc.) 22675 Gibraltar Road, Flat Rock, MI 48134
    • Major Achievement:
      • Market Share placement increased 27%
      • Ford Motor Co. President’s Award
    • Supervised total dealership operation
      • Determined and/or reviewed:
        • Goals, guidelines, policies, and procedures
        • Monthly financial statement
        • Staff levels and pay plans
        • Inventory levels for vehicles and parts
        • Vendors used by the dealership
        • Marketing & merchandising approach, media budgets
      • Served as “Blue Oval Champion” for the dealership, overseeing Blue Oval certification
        • Authored policy & procedure manual for “Blue Oval”
        • Served as Resolution Coordinator for customer satisfaction
      • Coordinated and led staff /management team training
      • Supervised all legal matters regarding state, local and government regulatory issues
    • Served as the advertising voice of the dealership
    • Coordinated multi-million dollar renovation of the facility
    • Served as dealership representative at local, civic and Ford Motor Co. functions

Consultant: October 1993 - October 1994

    Eastview Holdings Inc, Harper Woods, MI
    • Major Achievement: Authored a business plan deemed one of the best Ford has ever received
    • Helped locate available dealerships for acquisition
    • Worked with Plante & Moran in the final research and analysis prior to purchase

Alan Ford Inc. — Bloomfield Hills, MI

General Manager: July 1992 - August 1993

  • Major Achievement: Market Share placement increased 39%
  • Hired to improve:
    • Sales, profits, and market share
    • Customer Satisfaction Index for all departments
  • Exceeded all goals within a year, 12 months ahead of schedule

Royal Oak Ford Inc. — Royal Oak, MI

General Manager: July1988 - July 1992

  • Major Achievement: Raised customer satisfaction from 20th to 2nd in less than 15 months
  • Revamped the overall dealership operation, revising and improving policies and procedures
  • Replaced a majority of the sales department and general office staff
  • Coordinated multi-million dollar renovation of the facility, including electrical/computer infrastructure/hardware
  • Eliminated numerous rebate and incentive charge backs
  • Oversaw the operations of two other dealerships in the automotive group
    • Reviewed their financial statements
    • Determined advertising budgets and staffing levels
    • In charge of all legal and Customer Satisfaction Index issues

Southgate Ford Inc. — Southgate, MI

Sales Manager: March 1983 - July 1988

  • Major Achievement: Raised Market Share from 22nd to 7th
  • Responsible for:
    • New and used vehicle sales operation.
    • Hiring and training personnel and determining staff levels
    • Setting inventory levels
    • Marketing, media buys and writing commercials
    • All dealership policies and procedures
    • Hiring and termination decisions in all departments
  • Designated as the dealer’s “right hand”


Michigan State University, East Lansing, Michigan
Bachelor of Arts in Business
Major: Business Administration

Ford Motor Marketing, Dearborn, Michigan
Completed Dealer School, a Ford Motor requirement for all Dealer Principals
       Focus: Financial Statements, HR, Managing Inventories (Vehicles & Parts)
       Numerous classes regarding: Sales techniques, service & parts department operations and
       completion of the accounting class for office managers